![[Lazy Tiger IG Post]](https://framerusercontent.com/images/x7YrVfKNBOeIYTdwqSDxsPMImw.jpg?scale-down-to=512&width=1080&height=1350)
![[Lazy Tiger KOL collab]](https://framerusercontent.com/images/UwDwgZRACxynWCYbGQpyVvNA0.jpg?scale-down-to=512&width=1080&height=1350)
![[Lazy Tiger Merch Postcard]](https://framerusercontent.com/images/XUB3PItLDgQSp6604dZG1cErkY.png?scale-down-to=512&width=1448&height=1086)
![[Lazy Tiger IG post]](https://framerusercontent.com/images/DVzmJH9JW832tcwXyDzBqSwG3q8.png?scale-down-to=512&width=1122&height=1402)
![[Lazy Tiger Poster]](https://framerusercontent.com/images/IjF90a82QquuZ4wxclO7DYxrJjc.png?scale-down-to=512&width=1827&height=861)
![[Lazy Tiger Cup Packaging]](https://framerusercontent.com/images/c32mCaIRfey15P6e8UgMhlx9KM.jpeg?scale-down-to=512&width=4284&height=5712)
![[Lazy Tiger Poster]](https://framerusercontent.com/images/y8xCrkJApwDYWkMJAkNqtWDQRHo.jpg?scale-down-to=512&width=1080&height=1350)
![[Lazy Tiger IG post]](https://framerusercontent.com/images/Hkx0cwgkO7yfxE3meIrcSdu1Lko.jpeg?scale-down-to=512&width=4284&height=5712)
![[Lazy Tiger IG post]](https://framerusercontent.com/images/KGIzzQHDBr7nAhIsWjFXTsDhqzI.png?scale-down-to=512&width=2996&height=1566)
![[Lazy Tiger IG Post]](https://framerusercontent.com/images/mNIaZ9G1uedN6ddNXWfRdOh1c6w.jpg?width=410&height=384)
![[Lazy Tiger KOL collab]](https://framerusercontent.com/images/A2EDyS6r3dRF9kDcJtDrf04sc.jpg?width=410&height=384)
![[Lazy Tiger Merch Postcard]](https://framerusercontent.com/images/CYeHIEbGf2rfZIOnVO1siz8jfU.png?width=410&height=384)
![[Lazy Tiger IG post]](https://framerusercontent.com/images/XPxENj4aS6eBRTyed0dELodQUFo.png?width=336&height=238)
![[Lazy Tiger Poster]](https://framerusercontent.com/images/ICUd0MUOgmweTCbJOaoBKUFYNQY.png?width=336&height=238)
![[Lazy Tiger Cup Packaging]](https://framerusercontent.com/images/8nPFs0Fgwg8X0AhTvtvS2G3JgzA.jpeg?width=336&height=238)
![[Lazy Tiger Poster]](https://framerusercontent.com/images/bhknIvfM0qDGRRXT9tO9iszl6Kg.jpg?width=410&height=244)
![[Lazy Tiger IG post]](https://framerusercontent.com/images/quXNN57cWGikUakDN5msUEYXY.jpeg?width=512&height=268)
[ scroll down ]
[ scroll down ]
Tiger Mascot
Strength, softened into something welcoming
Tiger Mascot
Strength, softened into something welcoming
Logo Rationale
Designed to stay distinctive at every size
Logo Rationale
Designed to stay distinctive at every size
Why Pink?
An unexpected colour for an unexpected café
Why Pink?
An unexpected colour for an unexpected café
CAFÉ
BRANDING
DESIGN
CAFÉ
BRANDING
DESIGN
A DESIGN SYSTEM
WHERE EVERY
TOUCHPOINTS
REINFORCES ONE
RECOGNIZABLE
PINK MASCOT.
A DESIGN SYSTEM
WHERE EVERY
TOUCHPOINTS
REINFORCES ONE
RECOGNIZABLE
MASCOT.
[ hover to interact ]
[ design notes ]
[ visual identity ]
[ visual identity ]
Designed a cohesive visual system and experience across digital, print, merchandise, and the
café environment.
BRAND IDENTITY
A flexible system designed for every touchpoint.
LOGO DESIGN
SOCIAL MEDIA
STRATEGY
MERCHANDISE
ILLUSTRATION
MENU DESIGN
BRAND IDENTITY
A flexible system designed for every touchpoint.
LOGO DESIGN
SOCIAL MEDIA
STRATEGY
MERCHANDISE
ILLUSTRATION
MENU DESIGN
BRAND EXPERIENCE
Extending the identity into the physical space.
PROJECTION MAPPING
CREATIVE INSTALLATION
SPATIAL GRAPHIC
NFC STICKERS
BRAND EXPERIENCE
Extending the identity into the physical space.
PROJECTION MAPPING
CREATIVE INSTALLATION
SPATIAL GRAPHIC
NFC STICKERS
[ drag and roll to interact, refresh page to restart ]
[ drag and roll to interact, refresh page to restart ]
And Roll
[ OUTCOMES ]
Built with personality
Built with personality
Served with consistency
Served with consistency
Fancy a coffee?
Fancy a coffee?
